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Best Practices for YouTube Ads You Must Keep in Mind
24 July 2019

The second most popular search engine in the world, YouTube, is now becoming the most powerful platform for businesses trying to capture customers’ attention. There are tons of benefits of advertising on YouTube from targeting and customization capabilities to measurability and affordability, but the most important benefit is getting proper reach.

You might be interested in using YouTube ads to engage with potential customers while they’re using YouTube. Below are some great tips and practices to get great results for your business by running YouTube video ads.

 

  1. Attract Audience with Engaging & Relevant Content

YouTube ads are the best way to present your product or business. A big part of customers buys products after a lot of research on YouTube. So, your video content must be compelling to a hold buyer’s attention. Your video Ad should tell a story that resonates with your viewers, so they feel connected to you in the long run.

 

  1. Video Optimization for Search

Your video title should be precise so that your viewer can search for it later. The title must include the search terms used by the users so they can easily appear in the YouTube search results. To improve your CTR, you must set the main part of the video as thumbnails. Make sure the thumbnail is clear and appealing.

 

 

  1. Add “Join” Button

YouTube has come with a new feature that gives viewers access to special perks for a monthly fee of $4.99. The “join” button gives your channel an exclusive look and gets you more loyal followers. As per the present rules, you must have minimum 30,000 followers if you want to add the Join button to your channel.

 

  1. Create playlists

You must create playlists of your videos to tell stories to viewers and keep them engaged. It will give your channel a new and satisfying look. You can create a playlist by following these steps:

  • Select the video you want to add
  • Under the video, click Add to and the + sign
  • Click Create new playlist
  • Name your playlist
  • Change the privacy settings using the drop-down menu. Make sure it’s set to public
  • Click Create

 

  1. Publish Regularly

If you want your YouTube channel to grow continuously, you must publish content on a regular interval. You can easily do it as video creation doesn’t need anything expensive.

In case you are not physically available, you can also schedule your videos so that they can appear as and when you need.

 

  1. Don’t Go Too Short

Previously, short videos were in trend and liked by the audience. But now the trend is changing and people like long and educational videos with complete details of the product. This is beneficial as customers get the complete details to make their choice without sparing much time and energy.

So, as YouTube is now prioritizing longer videos, you must keep your videos longer and educational to attract more visitors.

 

  1. Add Call-to-Action (CTA)

Adding a compelling call to action makes your YouTube ads more actionable, whether you’re looking to generate leads or increase conversions.

This optimization is paid on a cost-per-action (CPA) basis and you pay when someone clicks your Call-to-Action (CTA).

 

Now you’re familiar with all the possible practices that will make your YouTube video ads more compelling and help you grab more visitors to your channel.

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