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Types of Ad Formats You Must Use on YouTube in 2019-20
24 July 2019

YouTube Advertising is most used nowadays. Any video that is uploaded on YouTube can be used as an ad. You might have noticed that some video ads appear before other videos and some appear beside playing videos in search results.

If you want more leads, sales, subscribers and brand value, you have to promote your brand through YouTube Advertisements. There are options with which you can create YouTube video campaigns in different Ad formats. There are 6 YouTube Ad formats that may appear next to your videos when you've turned on video monetization.

 

  1. Display Ads

These ads appear to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player. This way these ads catch users’ attention when they are going through other content. Previously YouTube used to highlight these with a yellow border, but now it combines Display Ads with the other organic listings. Display Ads come in multiple sizes and formats like image and animation, but none support autoplay sound to keep at bay from interfering with the video player. Sound is supported only if a visitor clicks the animated thumbnail.

 

  1. Overlay Ads

YouTube Overlay Ads appears across the bottom of a video on watch pages. Whether your Overlay Ad is text or image based, it will appear as a pop-up displayed across the bottom 20% of the video window. Users can see your ad while they are watching the video they played, and they can also close your ad any time by clicking the “X” button in the top-right corner. If they do click your ad, it takes them to your destination URL, as a dedicated post-click landing page to promote the offer.

 

  1. Skippable Video Ads

Skippable video ads allow viewers to skip ads after 5 seconds if they choose. Inserted before, during, or after the main video. If you turn on this option, you may see a combination of skippable and bumper ads play back to back. These ads appear on YouTube videos, video partner sites and apps on the display network.

 

  1. Non-skippable Video Ads

The non-skippable video ad is an ad format that may appear pre-, mid-, or post-roll while viewing partner content. These ads on desktop and mobile devices can be up to 15-20 seconds long.

Viewers must watch the ad before they're able to watch the selected video. A smaller 300 x 60-pixel Ad may also be shown next to YouTube videos that show non-skippable video ads on the desktop.

 

  1. Bumper Ads

These are 6-second non-skippable video ads that play before a YouTube video. Bumper ads are the best choice for creating awareness and reach as they are short in length. These ads can run as standalone ad campaigns, but Google recommends running them in combination with TrueView Ads to increase their effectiveness.

 

  1. Sponsored Cards

Sponsored cards display content that may be relevant to your video, such as products featured in the video.

Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards.

 

Hope this article helped you in getting complete knowledge regarding the 6 YouTube Video Ad formats. Make sure you use these ads wisely and include all the components of your brand you want your audience to remember.

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