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Complete List of YouTube Ad Specs for 2019-20 to Get More Viewers
24 July 2019

Approximately over 30 Million users watch videos on YouTube. This fact compels you to make YouTube a part of your business’s marketing strategy. YouTube display advertising allows businesses to drive key performance metrics with paid visual placements next to the platform’s video player. It’s no surprise that in 2019, an estimated 80% of traffic will be online videos.

Therefore, marketers are now using YouTube video ads to promote their offer. Your video ads must be created according to the required YouTube video ad specifications. Here’s an all-in-one list of advertising specs on every major platform.

 

Display Ads

Display ads are static or animated images that appear to the right of the feature video and above the video suggestions list.

Display ads should follow the following specification.

Dimensions:

  • 300 pixels by 250 pixels
  • 300 pixels by 60 pixels (YouTube Reserve companions)
  • 300 pixels by 600 pixels (Zagat only)

Formats: GIF, JPG, PNG

Maximum file size: 150KB

Maximum animation time: 30 seconds (all animations, including loops, must stop at 30 seconds)

Audio: No sound

Border: Creatives with partially black or white backgrounds must have a visible border of a contrasting color

 

Overlay Ads

Overlay ads are small static images that appear on the lower 20% portion of your video. Overlay ads are the least expensive YouTube Ad option.

Overlay ads should follow the following specifications.

Overlay image:

  • Unit: 480 pixels by 70 pixels
  • File type: static GIF, PNG, JPG
  • File size: 150KB

Companion banner (optional):

  • Unit: 300 pixels by 250 pixels
  • File type: GIF, PNG, JPG
  • File size: 150KB

 

Skippable Video Ads

Skippable video ads allow viewers to skip ads after 5 seconds if they choose. Can be inserted before, during, or after the main video.

If you turn on this option, you may see a combination of skippable and bumper ads play back to back.

Skippable video ads should follow the following specification.

Companion: 300 pixels by 60 pixels .jpg, static .gif or .png; 300 pixels by 250 pixels video wall will show on YouTube if no companion ad is provided

  • Maximum file size: 1KB

File format: AVI, ASF, QuickTime, Windows Media, MP4 or MPEG

  • Preferred video codec:264, MPEG-2 or MPEG-4
  • Preferred audio codec: MP3 or AAC
  • Resolution: 640 pixels by 360 pixels or 480 pixels by 360 pixels recommended
  • Frame rate: 30 FPS
  • Aspect ratio: native aspect ratio without letter-boxing (examples: 4:3, 16:9)
  • Maximum file size: 1GB
  • Length: 12 seconds to 3 minutes

 

Non-Skippable Video Ads

Non-skippable video ads must be watched before your video can be viewed.

These ads can appear before, during, or after the main video.

Non-skippable video ads should follow the following specification.

Companion: 300 pixels by 60 pixels .jpg, static .gif or .png; 300 pixels by 250 pixels video wall will show on YouTube if no companion ad is provided

  • Maximum file size: 1KB

File format: AVI, ASF, QuickTime, Windows Media, MP4 or MPEG

  • Preferred video codec:264, MPEG-2 or MPEG-4
  • Preferred audio codec: MP3 or AAC
  • Resolution: 640 pixels by 360 pixels or 480 pixels by 360 pixels recommended
  • Frame rate: 30 FPS
  • Aspect ratio: native aspect ratio without letter-boxing (examples: 4:3, 16:9)
  • Maximum file size: 1GB
  • Length: 15 or 20 seconds for non-skippable; 20 seconds for long non-skippable

 

Bumper Ads

Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed.

If you turn on this option, you may see a combination of skippable and bumper ads play back to back.

Bumper ads should follow the following specification.

Companion: 300 pixels by 60 pixels .jpg, static .gif or .png; 300 pixels by 250 pixels video wall will show on YouTube if no companion ad is provided

  • Maximum file size: 1KB
  • File format: AVI, ASF, QuickTime, Windows Media, MP4 or MPEG
  • Preferred video codec:264, MPEG-2 or MPEG-4
  • Preferred audio codec: MP3 or AAC
  • Resolution: 640 pixels by 360 pixels or 480 pixels by 360 pixels recommended
  • Frame rate: 30 FPS
  • Aspect ratio: native aspect ratio without letter-boxing (examples: 4:3, 16:9)
  • Maximum file size: 1GB
  • Length: 6 seconds

 

Sponsored Cards

Sponsored cards display content that may be relevant to your video, such as products featured in the video.

Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards.

Sponsored cards should follow the following specification.

  • Platform: Desktop and mobile devices
  • Media: image
  • Format: JPG, PNG, GIF
  • Aspect Ratio: 1:1
  • Length: 15 or 20 seconds
  • File Size: 2MB max

 

So, if you want to deliver a clear message to your audience, you must create a well-organized video ad by using the above-explained YouTube ad specs.

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